Erica Seidel recruits the rare marketing talent that companies wouldn’t find on their own. She is the founder of The Connective Good, a boutique recruiting consultancy that is retained to attract senior professionals with backgrounds in marketing leadership, marketing analytics, marketing technology, customer intelligence, digital marketing, product marketing, and market research. Previously, Erica led Forrester Research’s peer to peer community businesses for Chief Marketing Officers and Interactive Marketing executives of Fortune 500 companies, achieving 600% growth and radical improvement in customer retention. She also has significant experience in new product development and user experience research, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle). Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.